Fast, modern, mobile-friendly websites for UK small businesses. No jargon, no agency price tag, just a site you'll be proud to share.
p.s. — replies in 24 hrs, and you deal with me directly, start to finish.
Your website should be the hardest-working member of the team - open all hours, answering questions and bringing in enquiries while you get on with the job. Here's what I build, shown working.
A fast, custom site that looks sharp on every screen, built around your business, never a template.
Show up when local customers search, not three pages down, behind your competitors.
Take payments and bookings around the clock, even while you're out on the job.
I keep it fast, secure and up to date after launch, so you never have to think about it.
A free, no-pressure chat about your business and what you need. You deal with me directly start to finish.
Book a free callI design and build your site, with you reviewing as it takes shape. Most projects take 4–6 weeks.
We go live, then I keep it running smoothly with a simple care plan.
A friend needed a website an agency had quoted at £15,000–£30,000. I built the whole thing — twelve custom pages with a shot-technique gallery, a 44-court finder and a 3D court viewer, plus SEO that ranks — for a fraction of that. Same result, without the padded bill.
Want something like this?
A medical herbalist's practice, in person and online — consultations, pricing, testimonials and an eleven-question FAQ, opened by a hand-drawn nettle that grows in as the page loads. Local-business schema on every page does the SEO quietly underneath.
Want something like this?
A sign-maker's site that behaves like the trade: it opens at night with the OPEN sign glowing, warms to daylight as you scroll, and hangs a real swinging sign in the hero. One long page — a filterable work gallery, and a quote form that previews your own sign as you type.
Want something like this?
FIG. 04a — THE MAKER
Hi, I'm Joshua. I build websites small businesses are proud of — without the £15,000 agency invoice, or the freelancer who goes quiet once the deposit clears.
It started with a favour. A friend needed a site, and an agency had quoted them £15,000–£30,000.
I built it for a fraction of that. Same result. That told me everything.
I take on a handful of clients at a time so you always deal with me, start to finish. Never a project manager, never a junior.
I work with small businesses right across Hertfordshire, and remotely with clients throughout the UK. Here are the areas I know best.
Choose what your site needs to do. “From” is the starting scope; after a short conversation, your quote is agreed and fixed before work begins—no hourly billing and no surprise invoice.
Custom-studio craft, delivered directly by the person building it.
Build instrument
Launch establishes a credible, findable presence. Growth adds the depth, proof and measurement a lead-generating site needs. Commerce adds the operational weight of a store or booking flow.
Select · arrow keys · or drag the carriageTap a tier · or drag
Growth preview: the polished Launch site is expanded with service and proof sections, a gallery and map, analytics, and a stronger enquiry journey. The preview is illustrative and not a promised visual design.
Tier 01 · Launch
A credible beginningFor sole traders and small local businesses needing a credible, findable presence.
A polished small site that makes the business look established and creates a clear enquiry route.
Continue with LaunchExtra pages, supplied-content cleanup beyond the agreed allowance, copywriting, integrations or custom functionality.
Tier 02 · Growth
RecommendedFor established small businesses using the site to win better enquiries.
The complete lead-generation state: more proof, more service depth, stronger measurement and a more persuasive journey.
Continue with GrowthEverything in Launch
Tier 03 · Commerce
Complete buildFor shops and service businesses taking payments or bookings online.
Growth plus a real transactional layer: store or booking, secure payment and enquiry flows, and operational handover.
Continue with CommerceEverything in Growth
Product count, data migration, subscriptions, memberships, third-party systems and unusually complex fulfilment.
FIG. 05b — Operating infrastructure
Select a care level— drag or arrows— drag or tap
The night shift — operating while you sleep
Care layerWithout care, updates, monitoring and recoverable backups become your responsibility. With care, they stay mine.
Not on tonight’s roster
Content update window Standard adds
Priority queue Standard adds
SEO pass Premium adds
Performance report Premium adds
Operating infrastructure
Every Grimsdale build launches with ongoing care. Choose the level of attention it needs; the monthly cost is shown separately because it is a different service, not a checkout surprise.
Continue with careLevel 01
Responsible baseline maintenance for every site.
Level 02
Ongoing attention for an active general-business site.
Level 03
More active improvement and reporting for a site that keeps evolving.
New pages, new features, campaign work and substantial content changes are quoted separately. Priority means ahead of non-priority work; no response-time SLA is implied.
FIG. 05c — The bespoke route
Professional, regulated or more complex
If compliance, integrations, content strategy or a more involved customer journey changes the job, I’ll scope it with you and give you one fixed quote before work starts.
One accountable designer from first conversation to launch; no agency hand-offs and no open-ended bill.
Tell me a little about your business. I'll come back with honest, jargon-free advice and a fixed quote.
Thanks. Your message is with me. I'll reply within 24 hours, and you'll deal with me directly from here.